Direct Marketing has entered a new age.

Those prospects you are targeting have never been in a better position to control the deluge of daily communication from your competitors and all the other hustlers. Its easy to filter emails, but all is not lost – here is still plenty of scope to communicate via printed materials and this can differentiate your offering if everyone else is hitting the email trail. Backed up with targeted telesales and you might just be surprised with the results.

Targeting with Direct Marketing

Whether you are targeting business (b2b) customers or consumers, direct marketing can deliver results. Choosing the right communication method is vital. Businesses can be more receptive to receiving sales calls than consumers, and while email marketing is the current trend, old fashioned snail mail can generate some surprising results.  The key is in proper targeting and relevant messaging.

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