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Choosing the right domain name for your business
Your domain name is your business’ home on the web, and is the heart of your online identity, so it’s important to choose wisely. It is the gateway for your prospects and customers to see what you have to offer. It tells people who you are, where you are, and what you do. Back in….
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5 Top Tips to Improve your Website Security
Having been bombarded with news of the recent ransom-ware attack on the NHS, it appears like there are new depths to which cyber-criminals and idiots who do this stuff ‘just because they can’, will stoop. In what was once thought to be secure, a new vulnerability or cyber-mischief emerges resulting in a hacked website. And….
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How to Successfully Implement a Price Increase
7 Ways to Increase Prices Without Looking Greedy! At the start of the financial crisis, I wrote this blog about how to keep your prices up in a recession. For many businesses, in terms of strategic marketing imperative, it was a case of keeping their prices at pre-recession levels for the past 7 years –….
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Make your Brand Stand Out from the Competition
These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….
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5 Sure-Fire ways to Improve Marketing Effectiveness
If we had a fiver for every prospect who told us that that they had tried marketing once and it didn’t work, Debbi and I would be driving around in Porsche Boxsters! But this will resonate with lots of businesses, but the trouble is, how can you tell if your marketing’s missing the mark and….
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5 great ways to increase email marketing effectiveness
In our Successful email marketing blog last month, we talked about the things that effect the success of the email marketing campaign. We talked about the importance of avoiding spam filters, headlines, email content and landing pages, and I want to explore this topic a bit further. The reality is that e-mail marketing, and….
Read moreMaximise your Marketing Effectiveness
A boss of mine at Philips when I was a humble brand manager had this saying “Plan the work – Work the plan” and we while all used to take the mickey out of the way he said it – he had a very distinctive voice – he was always the top performing Divisional Director…..
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Thinking about a fresh Web Design?
Traditionally, the early part of the year is slow, so it’s a great time to re-evaluate your marketing activities and sort them into: “working well”, “needs some attention” and “bin it”! Your website design could well be something you are thinking about updating, but how to you know if it really is past it? And….
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because...... it's all about getting your foot through the door
