Have you got a Marketing Plan in place for 2024?

Download the Snap 30 Minute Marketing Plan and turbo-charge your business They say that by failing to plan, you are planning to fail. Often spoken in jest, but never truer than in marketing. But if you don’t have a marketing background, where do you start? Maybe you are worried that it needs a lot of….

The 13 Website Design Rules That You Don’t Want to Break (Part Two) – updated

7. No Blog or Social Media Having a social media presence in today’s online-saturated society is essential. This is not only a key means of communicating your message and disseminating information, but allows for better customer relations through genuine engagement and ease of reach. A blog also helps give insight into a company’s values whilst….

13 Website Design Rules That You Don’t Want to Break (Part One) – UPDATED

1. No Clear Calls to Action The most common reason that websites fail to generate business for the owner is because the site is structured in a way that visitors are not clear what is expected of them. Ask you visitors to do something – have a clear call to action on the relevant pages….

Copyright Law – who really owns the design work?

Copyrights protect a wide variety of expressions of an idea including: – Books and literary works – Written and recorded music – Works of art – Photographs and images – Plays Intellectual property is protected by laws specific to the expression of an idea. Copyright is the law specific to the expression of ideas in….

Do you really understand your client well enough to keep them?

Have you analysed a client’s value to your business? You know all about customer retention theory, but as a business it’s crucial to know your customers/clients better, because they are the ones that help draw more leads and business. Understanding customers is the key to giving them good service, which will in turn result in….

Why Professional Branding is important for Small Businesses too

Amazingly, we still find many businesses do not understand the importance of branding. They think that branding is the exclusive province of the big consumer brands like Coca-Cola, Nike, Ford, and just fail to recognise the relevance for their business. Especially so with B2B clients and SMEs – they see the huge investment that high-level….

Digital vs Print Marketing

In today’s socially-aware society, environmental issues are being placed at the forefront of news agenda. With attempts being made to tackle issues of pollution and waste, where does this leave the future of print marketing? Both digital and print methods are effective in their own right but to which one is most desirable is a….

What are the benefits of using an integrated marketing and design agency?

It’s time to start thinking about the most effective way to start your new venture, boost your brand awareness or increase your client base – but what is the best way to go about it? Marketing Agency – Design Agency – or Digital Agency? Contemplating whether to choose a marketing, design or web-development agency doesn’t….

Do Parallax Websites Affect SEO?

There is a lot of discussion about parallax websites and whether they impact SEO negatively and if those negative impacts are balanced out by the advantages of a parallax website. Simply, is it worth compromising SEO for a parallax website? Parallax scrolling does have some advantages. Aesthetically Appealing When done correctly, parallax websites can look….