Research Shows that SMEs are suffering from a new condition called – Web Envy!
A survey of 1,222 senior marketers at Britain’s small and medium businesses has found that more than a third (39%) believe that their closest competitor’s website is better than their own, giving rise to a new breed of website envy among British businesses.
The survey, which was commissioned CMS provider Decibel, also found that one in five people (20%) don’t actually think their own company website represents their brand.
Yet 44% of people say they would consider not even doing business with a company that had an out of date or hard to navigate website and a third (36%) of people would be put off working for a company with a poor web presence.
This snippet, published originally by e-Consultancy got me thinking.
If these businesses are envious of their competitors sites, then what action can they take?
Simples! Get a new website – built properly and professionally – to a succinct marketing and design brief – with proper SEO before a single line of code is laid down. Here’ some other reasons why trying to cut corners will hurt your on-line reputation and brand when it comes to chosing the right partner to supply website design services.
Written by Matthew Simmons