3 or 4 years ago, Marketing through Social Media was in reality an optional part of the mix especially for B2B clients. Right now, social media marketing is mandatory for a number of reasons.
Social media marketing is now a fundamental part of the internet marketing strategy, tapping into various social media networks to execute marketing communications strategies and branding goals.
The key principle is that your marketing message spreads from user to user and resonates more powerfully because it comes from a trusted, third-party source, rather than from paid advertising. Social media marketing is driven by word-of-mouth so communication success is hard-earned.
Snap Marketing will help execute social media marketing as part of an integrated marketing strategy and this will cover such activities involving social sharing of content, videos, and images. But like all our marketing plans, it starts with the product positioning and target customer – only then can we help you choose the correct networks and implementation strategy -whether that’s content creation or video.
Using social media for marketing enables businesses to increase their reach and to engage with customer at an individual level. It is the main way businesses manage their online reputation, drives website traffic, as well as providing crucial signals to the search engines to improve ranking.