Keyword Research

Keyword research is fundamental to website design and any search engine marketing activity – whether SEO, pay-per-click or social media marketing.

Keywords are the words that people put into the search engines in order to find the particular they need, and while the search engines are continually updating the way that they manage this process and present the results, keyword research is still crucial to defining the best means of competing on-line within your overall digital marketing strategy.




At Snap Marketing, keyword research is driven by the product positioning process to ensure relevancy of keyword selection to match the product/service offered and the long term marketing strategy.

Often, in this part of a project we find niches that our clients can successfully exploit with minimum competition, and sometimes this also reveals a change of name for their product, service or indeed brand.



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