Postcard Campaign

The Need

Birkdale came to us looking for our marketing services for their FenceMate product; DuraPost. In order to promote their product effectively, they were after a full campaign that would be sent out to their target audience over a period of time. With the brief they provided and the branding guidelines, Snap were able to come up with a powerful campaign that had an effective way of putting across the message.
The Solution

The main focus for this campaign was the message they were putting across about their product. DuraPost is stronger, lighter and faster than other types of fence posts, such as concrete and wood. Using relevant imagery to showcase the different pros of their product was the main idea of the campaign. Using postcards would be an effective way of dishing out content to specific areas around the area of their business as well as being able to pinpoint which postcards are more efficient and provide the most feedback.

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