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New Website Design? | Don’t make these rookie SEO mistakes!

New Website Design? | Don’t make these rookie SEO mistakes!

3 years ago I wrote this piece on the importance of having an SEO strategy in place BEFORE your website is designed.  We’ve experienced some really significant algorithm updates from Google over those 3 years that have affected website ranking dramatically.   As such I thought an update would be useful! Many of our website….

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How to keep your Prices up in a Recession

How to keep your Prices up in a Recession

Marketing – Taking a Strategic view These days, when business is tough we have constantly think of ways to compete better and when we are going through a recession as bad as the current one, there is a great temptation to cut prices or even to think you need to cut your prices just to….

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Digital vs Print Marketing

Digital vs Print Marketing

In today’s socially-aware society, environmental issues are being placed at the forefront of news agenda. With attempts being made to tackle issues of pollution and waste, where does this leave the future of print marketing? Both digital and print methods are effective in their own right but to which one is most desirable is a….

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What are the benefits of using an integrated marketing and design agency?

What are the benefits of using an integrated marketing and design agency?

It’s time to start thinking about the most effective way to start your new venture, boost your brand awareness or increase your client base – but what is the best way to go about it? Marketing Agency – Design Agency – or Digital Agency? Contemplating whether to choose a marketing, design or web-development agency doesn’t….

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Some ‘Old-Skool’ Marketing Tools that will still rock your business!

Some ‘Old-Skool’ Marketing Tools that will still rock your business!

Have you been seduced by the glamour of new digital marketing tools? The current perception, especially if you talk to anyone under the age of 30, is that new more trendy stuff like like social media, online marketing and pay per click has put the older marketing techniques into the shadows – but actually those….

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Lead Generation with White Papers and Case Studies

Lead Generation with White Papers and Case Studies

Case Studies and White Papers are powerful tools in the content marketing toolbox and a proven lead generation tactic, but we often find many people are either reluctant to use them or think they are a waste of time. Businesses often believe they would expose too many ‘trade secrets’ if they wrote white papers or….

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Make your Brand Stand Out from the Competition

Make your Brand Stand Out from the Competition

These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….

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Message Repetition in Marketing

Message Repetition in Marketing

If we got a fiver for every time we heard “we tried marketing and it didn’t work” from prospects, we would all be driving around in Porsche’s.  If we’d had another fiver each time we probed and found out that this turned out to be one email shot to an iffy list, then we would….

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Want a 4 Step Marketing Plan for growth, without spending a bean?

Want a 4 Step Marketing Plan for growth, without spending a bean?

Lets start by dispelling that old urban myth “you can’t grow your business and increase the bottom line”! Many business owners feel that they need to ‘buy’ revenue, by increasing the spend in the marketing plan, but this could compromise profits. However, there are many ways you can achieve growth without ‘buying’ it. All businesses come….

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7 Steps to Setting up a Successful Marketing System

7 Steps to Setting up a Successful Marketing System

A solid Marketing System drives your business – if you are not marketing your business it will die. Many business owners will argue this – but actually these guys are doing the marketing without realising it! Marketing is any activity that assists in getting someone that has a need to know, like and trust your….

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