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Why Professional Branding is important for Small Businesses too

Why Professional Branding is important for Small Businesses too

Amazingly, we still find many businesses do not understand the importance of branding.  They think that branding is the exclusive province of the big consumer brands like Coca-Cola, Nike, Ford, and just fail to recognise the relevance for their business.  Especially so with B2B clients and SMEs – they see the huge investment that high-level….

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Some ‘Old-Skool’ Marketing Tools that will still rock your business!

Some ‘Old-Skool’ Marketing Tools that will still rock your business!

Have you been seduced by the glamour of new digital marketing tools? The current perception, especially if you talk to anyone under the age of 30, is that new more trendy stuff like like social media, online marketing and pay per click has put the older marketing techniques into the shadows – but actually those….

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Make your Brand Stand Out from the Competition

Make your Brand Stand Out from the Competition

These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….

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Why inconsistent branding damages your business and affects marketing ROI

Why inconsistent branding damages your business and affects marketing ROI

I learned much of what I know about branding and brand development from my time in marketing at Philips and Samsung, and for me they threw up some really interesting lessons that shaped my future marketing thinking. In different ways they are both benchmark companies, full of strong ideas that typify how an organisation should….

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The reason why its Expensive to invest in cheap Website Design

The reason why its Expensive to invest in cheap Website Design

Why its Expensive to invest in cheap Website Design These days, everyone you want to do business with will check out your website – sorry but it’s FACT! Your website is the foundation of all your outbound marketing and your brand and image building campaigns. So  a really creative website design enables potential customers to….

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Using forgotten Marketing Tools to rock your business!

Its so easy to keep doing what you have always done in terms of your marketing. But here are some thought provoking ideas about why it pays to look further than online marketing. The perception is that new more fashionable stuff like email marketing and pay per click has put the older techniques into the….

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